Outworking the Competition

The way Adidas manages to beat out their competition on a regular basis is simple, they touch several different aspects out modern culture.

Adidas has been able to connect with the people so well because they work hard. They research what it takes to relate to the specific groups they're targeting and they execute that plan perfectly. 

Adidas sponsors several people that are in the public eye from several different backgrounds, from music to athletics. 

Recently Nike made a deal with the NBA and under armor signed ASAP Rocky (a very well known rapper). Although these are two really big hits to Adidas, it doesn't hurt them much because all of the ventures that companies are doing now, Adidas has been doing since reinventing themselves.  

Not only is Adidas doing a great job marketing, they are doing exceptional with their product as well, having transitioned from being known mostly for athletic wear to becoming a fashion powerhouse within the industry.

Attached is a link that explains how and why Adidas is so far ahead of their competition:


https://www.google.com/amp/amp.timeinc.net/fortune/2017/06/12/adidas-nike-activewear-sneakers/%3fsource=dam

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