Customers

Adidas has had a pretty rocky road when referring to customers. Of course Adidas has had their group of loyal supporters but the brand went through a timeframe where there was no innovation to their products. The company seemed stagnant for a while but here recently things have really turned around for them.
So many customers are looking for Adidas gear, it is at an all time high in terms of demand. Not only has Adidas been able to regain their customers but they have also taken some of its top competitors (Nike). Attached is a link that displays the amazing comeback Adidas has made. The company truly came back better than ever!

http://www.foxbusiness.com/markets/2017/08/30/nike-losing-core-customers-to-adidas-morgan-stanley.html

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