Flexibility

When reading this weeks chapter we talked flexibility more than everything else, flexibility. Adidas has been flexible in so many more ways than just one. As a company in such a competitive market, your only chance at having a career full of longevity is to be flexible. 

The article below is an example of Adidas's flexibility.



If adidas was not able to get out of their traditional way of making shoes, they wouldn't have been able to create a shoe that would eventually reshape the sporting world.

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