Strategic partnerships

Adidas has been really smart when referring to partnering with other companies and brands in order to reach as many people with their brand as possible. One of Adidas' biggest partnerships has been with FIFA. The World Cups recently reached 3.2 billion viewers which means that every last one of those people are being influenced by Adidas whether they realize it or not. Attached is a link to FIFAs extension to their contract with Adidas through the year 2030!

 http://www.fifa.com/worldcup/news/y=2013/m=11/news=fifa-and-adidas-extend-partnership-until-2030-2227271.html

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