Value in Acquisitions

Adidas definitely uses acquisitions to their advantage. They are extremely strategic with every acquisition they make, ensuring that they are not only getting rid of competition but that the new acquisition will actually benefit them as well. Attached are a few links of some Adidas acquisitions over the years.

https://www.adidas-group.com/en/group/history/

 https://nypost.com/2017/07/20/adidas-laces-up-100m-hockey-brand-sale/

https://techcrunch.com/2015/08/05/runtastic-acquired-by-adidas-for-240m/

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